About Me
My name is Jayden Holmes and I am a 24 year old Kiwi currently living in Melbourne, Australia.
I obtained a Bachelor of Communications, majoring in Journalism in 2021 and have used that knowledge working as a Digital Content Producer at Mediaworks since January 2022.
Outside of work, I love to play and watch sports, particularly football and Ice Hockey, and I also stay active in the gym.
My skills
- Proficient in Adobe Suites, specifically Premiere Pro + Photoshop, with some knowledge of After Effects and Lightroom.
- In-depth knowledge of website CMS Adobe AEM and Contentful to create and edit live websites.
- Comprehensive understanding of Meta Business Suite and social media management.
- Technical production of a live radio show broadcast across New Zealand using NexGen.
- Set up + organise two six-hour sports-focused radio shows playing out every Sat + Sun.
- Experience integrating AI programs to improve workflow and output efficiency.
My Goals
Short Term: To expose myself to new challenges and dive head-first into the world of digital content. I want to explore avenues I might not initially feel comfortable with to broaden my knowledge and skills.
Short Term: To improve my knowledge and ability to create original video content using high-level equipment (Cameras, microphones, lighting etc).
Long Term: I aim to continue to learn and develop my skills as a communicator through digital mediums with aspirations to lead and help others become the best they can be.
Professional Achievements
REX podcast: social media
- Increased REX Facebook followers by 195% and REX Instagram followers by 4300% compared to the previous year, successfully reaching follower count targets set earlier in the year. My contribution increased Facebook profile visits by 111% and Instagram profile visits by 215%, respectively, compared to the previous year.
The Rock drive fm + not for radio podcast
- Repurpose on-air content from live radio and podcast recordings into short form videos achieving millions of views across Instagram, Tik Tok and Facebook.
Today FM
- Awarded Today FM 'Employee of the Month' in February 2023 for my contributions in covering the disastrous Cyclone Gabrielle weather event that devastated New Zealand's East Coast.
Today FM: Website
- Created and managed news and talk website todayfm.co.nz (now shut down), which gained over two million page views and 850,000 unique viewers in just over 12 months.
today FM: Social Media
- Built social media accounts (Facebook, Instagram, Tik Tok + X/Twitter) from 0 to over 50,000 followers across all platforms in just over 12 months.
REX podcast: website
- Launched and solely managed rural news and entertainment website rexonline.co.nz which has gained over 100,000 page views since it’s launch in July 2023 with no mainstream marketing.
Today FM: Partnership management
- Managed a partnership with New Zealand Cricket to ensure all social media and website deliverables were achieved in line with the agreement including the tracking and reporting of analytics for management of both parties.
The Edge: copywriting
- Conceptualised, wrote and published an entertainment web article on theedge.co.nz which gained over 48,000 page views and 37,000 unique views. The web article was the 10th most viewed article across all Mediaworks entertainment websites in 2023.
AUT Bachelor of Communications-Majoring in Journalism
2021
- Managing and Organising - Public Affairs Reporting
- Visitor Attractions and Activities - Screenwriting Drama
- Journalism Law and Ethics - Media Communication III
- Journalism III: Depth, Speciality and Data
- Journalism IV: Investigations, Features and Profiles
2020
- Journalism I: Structure, Form and Content - Intercultural Communication
- Media Communication II - Journalism II: Context, Audience and Reach
- Radio Production I - Radio Production II
- Screen Production: Non Fiction - Studio Production
2019
- Media Production Workshop - Media Communication I
- Audio Production Techniques. - Interpersonal Communication
- Applied Media Ethics - Image and Sound
- Principles of Journalism
Career summary
3 Phase marketing - social media manager: March 2025 - May 2025
Mediaworks NZ - REX Podcast digital content producer: July 2023 - January 2025
Mediaworks nz - The rock drive digital producer: November 2024 - January 2025
- Manage the social media calendars of up to 15 different clients.
- Briefing designers to create social media content that aligns with each relevant client's brand guidelines.
- Communicate directly with clients to ensure I continually exceed expectations and goals when it comes to their social media content.
- Achieved consistent growth across multiple accounts on both Instagram and Facebook.
Mediaworks nz - The rock drive digital producer: November 2024 - January 2025
Mediaworks NZ - REX Podcast digital content producer: July 2023 - January 2025
Mediaworks nz - The rock drive digital producer: November 2024 - January 2025
- Repurpose live radio on-air content into short-form comedic videos for Instagram, TikTok, and Facebook.
- Utilise basic storytelling principles to edit long-form podcast content into short-form comedic videos for Instagram, TikTok, and Facebook.
- Manage a shared workload and understand how to prioritise the most important work.
Mediaworks NZ - REX Podcast digital content producer: July 2023 - January 2025
Mediaworks NZ - REX Podcast digital content producer: July 2023 - January 2025
mediaworks nz - entertainment + music brands digital content producer: April 2023 - july 2023
- Sole management of the rexonline.co.nz website, using Contentful CMS.
- Turn interviews from the daily podcast into written news and digital articles published to rova.nz/radio/rural-exchange.
- Co-management of REX social media channels, utilising these to grow the REX audience and improve engagement.
- Technical management of the REX pod
- Sole management of the rexonline.co.nz website, using Contentful CMS.
- Turn interviews from the daily podcast into written news and digital articles published to rova.nz/radio/rural-exchange.
- Co-management of REX social media channels, utilising these to grow the REX audience and improve engagement.
- Technical management of the REX podcast, using Omny to edit and publish daily episodes to a regular schedule.
mediaworks nz - entertainment + music brands digital content producer: April 2023 - july 2023
mediaworks nz - entertainment + music brands digital content producer: April 2023 - july 2023
mediaworks nz - entertainment + music brands digital content producer: April 2023 - july 2023
- Source, create, + publish entertainment and music-based news stories to websites across Mediaworks brands including The Edge, George FM + More FM.
- Edit video from live radio broadcasts into entertaining short-form video content posted to Mediaworks social media pages, including The Edge Breakfast Instagram + George FM Drive TikTok page.
Mediaworks nz - today fm digital content producer: Jan 2022 - March 2023
mediaworks nz - entertainment + music brands digital content producer: April 2023 - july 2023
Mediaworks nz - today fm digital content producer: Jan 2022 - March 2023
- Format and publish news and entertainment articles for Mediaworks brands, including Today FM, The Edge, REX, and George FM.
- Edit and publish photos and videos to social media using Adobe Premiere Pro and Adobe Photoshop.
- Set up and produce live radio shows that are specifically focused on sports
- Technical Producing a live radio show using NexGen.